Meaning of the Colour Orange

Meaning of the Colour OrangeThe colour orange is associated with autumn. From a positive point of view, it shows creativity, cheerfulness, invigoration, uniqueness, energy, vibrancy, stimulation, sociability, health and activity. From a negative perspective, it can show crassness and loudness.

In relation to marketing, orange, like red, is said to boost appetite, so is often used on food packaging. It is also a colour that suggest value for money.

Globally, orange is a symbol of autumn. Children in many parts of the world are drawn to it. It is also used on life rafts, hazard cones and high visibility clothing.

Variations of the Colour Orange

  • Peach: As well as having all the properties of orange, albeit in a much gentler form, it encourages communication, inspires good manners and puts people at ease.
  • Golden orange: This encourages vitality and increases self-confidence. It can also show illumination, wisdom, wealth and high quality.
  • Amber: Helps to increase confidence and self-esteem, however, it can also encourage arrogance.
  • Burnt orange: This has a degree of negativity attached to it, increasing tension and aggression.
  • Dark orange: Deceit and distrust are associations of this colour. It can also show over confidence and over ambition.

Cultural Links

Below are some of the meanings of the colour orange associated with specific cultures.

  • India: Signifies Hinduism.
  • Netherlands: The national colour since the Dutch monarchs originated from Orange-Nassau.
  • Northern Ireland: Associated with the Protestant movement.
  • Native American cultures: Linked with learning and kinship.