Meaning of the Colour Red

Meaning of the Colour RedThe colour red is most associated with fire, blood and sex. From a positive point of view, it can convey passion, love, energy, warmth, enthusiasm, excitement and power. However, on the negative side in can show anger, aggression and cruelty.

From a marketing perspective, red is used for action oriented products and brands. It is also said to be a colour that stimulates appetite, so it is often used on food packaging. With red being a visually dominant colour, it is good for drawing attention.

Globally, red is one of the most popular colours and is the most used colour on flags around the world. It is also the international colour for stop, which explains why it is used a lot on stop and caution signs.

Variations of the Colour Red

  • Pink: This is sedating and calming. It is also a symbol of love and romance.
  • Light red: Portrays joy, sexuality, passion, sensitivity and love.
  • Dark red: Represents vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
  • Maroon: This is a dark, bluish red that shows controlled and more thoughtful action.
  • Burgundy: This is a dark purplish red that is more serious and sophisticated than pure red and comes across as being less energetic.
  • Crimson: This has a hint of light blue in it and denotes sensuality, rather than sexuality. It also indicates a determination to succeed, whilst taking into account the feelings of others.
  • Scarlet: This is a red with a hint of orange. It shows an enthusiasm and love for life.
  • Brown: Shows stability and masculinity.

Cultural Links

Below are some of the meanings of the colour red associated with specific cultures.

  • Australian Aboriginals: Land, earth.
  • Celtic: Death, afterlife.
  • China: Colour of good luck, used as a holiday and wedding colour.
  • France: Masculinity.
  • India: Symbol for soldiers.
  • Ivory Coast, Africa: Dark red indicates death.
  • South Africa: Colour of morning.
  • Most of Asia: Marriage, prosperity, happiness.